A car manufacturer may have an SUV they're looking to sell. To men, they may tout how this big vehicle handles like a sports car, yet can pull a big ol' boat. Show footage of the SUV flying up a windy country road towing a fishing boat.
To women, you might focus on the exemplary safety record, the big comfortable seats, and the integrated DVD player for the kids in the back. Add footage of the plush interior of the vehicle with the perfectly behaved kiddies, all in their car seats, being anesthetized by the DVD player.
The Democrats understand this concept. Carve off a group, build a sales pitch, and sell it. Here is the key to it all: With each of their target markets, they identify the one or two key points that the group cares about, and they hammer it home.
You never, ever come off message.
They started with ethnicities.
Blacks. Marketing Pitch: You've been abused and discriminated against forever. Vote for us, and we'll fix the wrongs brought upon you and your ancestors.
Hispanics. Marketing Pitch: Love of family - even the extended Hispanic family. Repubs want to keep you out. When you're in, we give you Sanctuary Cities, we write laws prohibiting our police departments from turning you in to the federal authorities. We'll protect su familia.
Then, you hit the Cross-over groups -
Women. Marketing Pitch: You are the equal or better of any man in the workplace. Your body is your own - no man can tell you what you can do with it.
Youth. Marketing Pitch: We're the cool, loving and inclusive group. We want to invest in your future, so we'll give you easy access to grants and loans.
Private union members. Marketing Pitch: We will protect your right to organize so you can get your fair share - a living wage - from the evil, rich business owners.
Public union members. Marketing Pitch: Vote for us, and keep your job, get regular raises, a killer retirement plan and we'll make it virtually impossible for you to be fired. Guaranteed, lucrative income for life.
LGBT. Marketing Pitch: You should be able to marry anyone you wish.
Anti-war. Marketing pitch: The only reason Republicans want to send you/your children to war is to pay off their evil, rich corporate handlers.
The only group not specifically targeted are independent, successful white males. They don't need anything from government. So they're demonized. They're the evil rich with all of the money needed to pay the bills. The Dems just need the political power to take it from them so you can have more stuff given to you.
No matter what your competitor throws at you, you counter with some variant of your target message. For instance, in the recent election, the Republicans main selling point was, "The economy is in the crapper, Obama has done nothing but make it worse, and Mitt can fix it."
The Democrats countered that Mitt would take welfare from poor blacks, take freedom from poor Hispanics just trying to feed their families, take loans and grants from students, take abortions from women, etcetera, etcetera.
Mitt will take from you, Obama will give to you.
What the Dems have done is to successfully sell the idea that The State is the parent, the family, the provider, in the minds of all of these groups. As a child, if you've had a Helicopter Mom for your entire life - covering your every need and ensuring you never have a negative outcome - do you think your instinct will be to break away from this warm, comfortable place? Of course not.
Bill O'Reilly made a comment about what happened to the Republicans that I think is nothing more than wishfull thinking -
The good news for the Republicans is that the pressure is now on President Obama and the Democrats. If the economy doesn't improve dramatically over the next four years, the Democratic Party will evaporate -- as simple as that.
Sorry. Not gonna happen. On the national stage, the game is over. The Republicans just don't get it. They don't have an answer to the Democrat sales pitch of, "Vote for us and we'll give you things." Libertarian-leaning people like me are considered freaks who just don't get it. Personal freedoms AND responsibility? Naw, too much work.
The majority of people have shown they have no need or desire to have to struggle to pay their bills, struggle to become rich, struggle to pay for college, struggle to be independent. Why struggle and have the risk of failure and pain, when you can get by - comfortably enough - by voting Democrat?
For now, the Republican message works in much of "fly-over country" but there aren't enough electoral college votes in those states to turn the tide. The big cities in these state still vote comfortably Democrat.
Seriously, on a national level, it's over.
You all need to watch California for what will eventually happen to our nation.
On election day, in addition to voting to increase our taxes once again via the our Proposition process, my fellow citizens did something much more frightening. Our state Assembly and state Senate has long been dominated by Democrats. They've run the joint into the ground, taking us from being one of the crown jewels of this nation in terms of the economy, education and insight, into the bottom of the barrel. So, despite a decimated state economy, obscene taxes at every level, government intrusiveness in every aspect of our lives, my fellow citizens rewarded the Democrats by giving them a Super Majority in both state legislative houses.
For decades, we've had laws that required a 2/3 vote by both houses before they could raise taxes. This has held them at bay, until now. With the new Super Majority, this is no longer an issue. They can do as they wish.
They have wrecked the state, but were rewarded with more power. They just had to promise more stuff to the peeps.
"But Chief, it will all collapse. Every socialist/communist economy ever constructed has collapsed under its own weight. The same will happen here. That's when the people will See The Light and we'll turn things around."
Perhaps. But no one reading this today will likely see that day.
My next post will lay out my vision for what's going to happen to our country over the next few decades. It's not rocket science, and it's not pretty. And I'm afraid it's unstoppable.
I have a request, though. Prove me wrong. Point me in another direction. Show me a scenario where this socialist slide is stopped. Tell me how a society where the majority believes themselves to be a victim due recompense, is convinced to give up their "claim".
Logic is not a viable alternative. If logic prevailed, California would be a solidly red state after the decades of decline we've endured at the hands of the Democrats. If logic prevailed, America would have thrown the Charlatan In Chief out on his ear.
The "masses" are hearing the call of the socialist. Everyone gets equal outcomes. Everyone is cared for. Everyone is protected. It's an alluring call for many. Apparently, for most.
They just don't immediately recognize the cost that will be due in the future. Someone's got to pay for all the goodies they're getting.
And one way or another, it will be them.
Copyright 2012 Bison Risk Management Associates. All rights reserved. Please note that in addition to owning Bison Risk Management, Chief Instructor is also a partner in a precious metals business. You are encouraged to repost this information so long as it is credited to Bison Risk Management Associates. www.BisonRMA.com